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Vanguard Realty Associates

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Words with (real estate) Friends

Filed under Selling a home on Mar 28,2020 | Tagged in: , , , , ,

Words matter – and when it comes to selling your home, they can make a real difference in attracting buyers.

Describe your home as “adorable” and watch prospects beat a path to your door.  The same goes for descriptors like “classic,” “stunning,” “backyard paradise”  and “turnkey.”   This is according to a recent Philadelphia Inquirer article written by Katie Park.  At the same time, the wrong words can be a turnoff that destines your listing for the discard pile. To prevent buyers from running the other way, avoid phrases like “handyman special,” “motivated seller,” and “tiny basement.”

Your best bet?  Rely on a real estate professional to highlight your home’s selling points using words that appeal to your target audience.  Vanguard Realty Associates has been doing just that for years. Count on us to describe your home in only the most glowing terms!

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Testimonials

"I worked with Donna Brun for the past year to sell my home in Cold Point Manor. The real estate market has not be optimal for sellers. I have to share it was a pleasure to work with Donna. Her commitment and honesty were important to me. She cares about the work she does each day which I find so valuable and refreshing in business today. I would highly recommend Donna Brun to help you with your real estate needs." - Scott Passman

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