Words matter – and when it comes to selling your home, they can make a real difference in attracting buyers.
Describe your home as “adorable” and watch prospects beat a path to your door. The same goes for descriptors like “classic,” “stunning,” “backyard paradise” and “turnkey.” This is according to a recent Philadelphia Inquirer article written by Katie Park. At the same time, the wrong words can be a turnoff that destines your listing for the discard pile. To prevent buyers from running the other way, avoid phrases like “handyman special,” “motivated seller,” and “tiny basement.”
Your best bet? Rely on a real estate professional to highlight your home’s selling points using words that appeal to your target audience. Vanguard Realty Associates has been doing just that for years. Count on us to describe your home in only the most glowing terms!